SEO is for everyone. It is not for you
1- If your website doesn’t need traffic
2- It is related to some specific in-house training or group, and you don’t need other people to visit your site
3- If you can survive without any sales on your site, you probably don’t have to dive into the optimization process for SE
In case, your site doesn’t fall into the above-mentioned categories or you need sales/earnings from your website, you have to be visible in search engine results as search engines can bring you more traffic than any other referral, affiliate, or web directory. More specifically, Google alone can make a difference for you.
I guess you have got my point by now. Continuous SEO of your website means continuous attention from search engines, which can lead you to traffic and finally to money. Here by continuous, I mean, ongoing link-building, and optimization of your site’s content for the main keywords. You know your website and traffic requirements more than anyone else. Keeping your site at the top of search engine results can cost you a lot in terms of time, resources and money.
So you have to decide for yourself how much you need traffic and how much you can spend on it. You can also save a great share of the money by learning and doing SEO yourself. If you grasp the basic concepts, SEO is easy to master.
Search Engine Optimization in simple words
Search engines use complex algorithms to bring the search result against the keywords being searched in the sorted order. No one knows for sure how these algorithms work, but reverse engineering of search engines has provided us with some information to start working with.
Ranking in search engines depends on some on-page and off-page factors.
SEO refers to the process of optimizing on-page and off-page ranking factors in order to achieve high search engine rankings for the targeted keywords. Here I mean, organic search engine rankings, not paid or sponsored search results.
On-page factors include the actual code and the content of the website or blog. It refers to the title, header tags, image alt text, anchor text, and content. The off-page factor is the link’s popularity. Link popularity is the number of one-way quality backlinks pointing toward your site. Backlinks are considered votes. More backlinks you got, the more chances to get rank higher in SE. Quality backlinks are from high-ranked, relative, and established sites.
Tips for award advertisers
PPC ads are extremely successful and very cost-effective solutions. You pay only when someone actually clicks on your ad and visit your website. Through PPC ads you can achieve highly qualified leads and potential customer visits. But wait, it involves a challenge to choose the right keywords for your ads. Only the right keywords and phrases can make the users click on those ads.
You can test some of those phrases with word tracker, overture keyword selector, or Google Adwords keyword, tools that can help you to get a rough idea of the relative traffic from a phrase, as well as the related phrases that might be used.
If you want more customers to respond to your ads
1- Use key phrases rather than just keywords.
2- Focus on your customer’s needs and then create keywords and phrases accordingly.
3- Think about the people you want to reach to determine your target audience.
4- Think like the target audience who would be looking for the products or services you provide
5- Monitor your ads to evaluate the keywords bringing traffic to you
Pay-per-click (PPC) advertising
Cost-per-click advertising is quite popular, particularly with Google. These are contextual ads that are shown by advertisers on your site. Whenever someone clicks on these ads, you get some share of the income these advertisers generate. There is also an impression count associated with these ads, but it would only benefit you if you have thousands of impressions per day. Unless you are yahoo, don’t expect to earn by having just impressions. You need clicks to get money.
Some people are earning a lot with these cost-per-click ads and some are not. But it’s easy, free, and has no minimum requirements to join. Google Adsense was my first advertising model, I ever join and I still love it.
