Search Engines keep their algorithms saved with them. Curious SEO experts have gone through detailed observations to get the major ranking factors.
Following are some of these factors. The complete list is only known to search engines. Working with these factors can help a lot to achieve a higher ranking.
Keyword use in the title tag
Titles are important to Search Engines. Use keywords in titles. Use keyword(s) phrases in a catchy style to grab the instant attention of search engine users.
Anchor text of Inbound link
Anchor text is clickable text in a hyperlink. It provides the metadata type information regarding the link. For example, if you use the ‘contact us’ text as some hyperlink on your website. SE bot would save that page against the keyword phrase ‘contact us’.
Age of site
Ya, it is also used by SE to check the creditability of the site.
keyword density
It is the ratio of keywords and total words used on the web page. Too much stuffing of keywords can be alarming. 3 to 5 percent keyword density is considered natural to search engine robots.
PR of linking websites
Page rank of sites linking back to your site is also important. A backlink pointing from a high page-rank website carries more value than a backlink from a website that is new or has a low page rank. Relevancy in terms of content also does matter.
Why do you need to check the duplication for your content?
Imagine, you have a website with valuable information and a great flow of organic traffic and page rank juice. Now, how would you feel if some guy(s) start to steal your content and get the benefit from you while leaving you with the risk of Google’s content duplication penalty?
The situation can be critical if your content is considered copied by SE.
What could be done?
The solution is simple. You need to safeguard your content. But first, you need to ensure that there are no more copies of your content. Using simple yet intelligent free web-based software can do this. There are many software available that would compare and return the links of copied content if any.
Copyscape is one of these tools. You can use its paid version for a more restrictive comparison. It is quite simple to use. Just enter the URL of the page you want to check for duplication. Copyscape would return the result after scanning the whole Internet in a few minutes.
It also provides you with a banner to paste over the page to show the content’s originality. It is highly recommended for webmasters who outsource article writing projects. They can check the articles’ originality before buying these.
The company behind Copyscape also provides a paid tool called Copysentry. It can keep an active eye on your content on a daily or weekly basis. It alarms you as soon as someone re-publishes your text.
There are so many other such tools that can be found via Google. We should encourage the use of content duplication checkers to discourage content stealers.
